A pop-up shop of the jewelry line MAYU will open during the Isetan Shinjuku event, “TOKYO ACCESORY MARKET” held on the second floor from December 19th to the 25th.

In addition to the popular lines, the “PEARL RIVETS” series and the Swarovski costume jewelry collection, the new collection “express yourself!” will be available. Pearls coated with a gold initial as a part of the new initial series will be in store.

The line MAYU is designed by Mayu Okamatsu who handles the jewelry design for Sonia Rykiel and Anna Sui. The brand concept is to have many women of various ages wear the designs comfortably and feel like themselves. The designs make bold statements by featuring pearls and Swarovski pieces. In addition to the 2F shop at Isetan Shinjuku, the items can be purchased online as well through SPUR shopper.