Fashion line “BERARDI,” debuts from Takihyo Co., LTD. (headquarters: Nagoya, Aichi) on Feb. 27th.

The new brand is the second line of brand, “Antonio Berardi,” which presents its collection at London Fashion Week. The “Signature” series lines up items made of high quality materials and in basic colors, the “Basic” series lines up standard items such as suits, shirts and cut and sews and the “Line&Transito” series lines up seasonal items. Prices of jackets are from 40,000 yen and pants and shirts are from 20,000 yen.

The designer, Antonio Berardi was born in England in 1968. While attending Central Saint Martins College of Art and Design, Berardi worked as assistant at the brands John Galliano, Paul Costelloe, Jasper Conran and others. His works for his graduation collection were highly evaluated and in 1994, when he was 26 years old, he started his own brand. He has been participating in London Fashion Week since the 1996 SS season. The brand is famous for its dresses using beautiful silhouettes and cutting and many celebrities from Hollywood are customers.

In line with its debut, the new brand will be in stores at Daimaru Tokyo, Takashimaya Nihonbashi, Ginza Mitsukoshi, Matsuya Ginza, Isetan Shinjuku, Takashimaya JR Nagoya, Isetan JR Kyoto, Hankyu Umeda, JR Osaka Mitsukoshi Isetan, Iwataya and others.

Isetan Mitsukoshi department stores will specially order and sell 9 additional items. From Feb. 27th to Mar. 5th, all 27 digital signage spaces of ISETAN VISION in the underground of Shinjuku 3-Chome will be adorned with looks from “BERARDI.” Other promotional events will also be held.