Singapore Fashion Accessories Brand “Charles & Keith” will open a flagship store in Harajuku, Tokyo on Apr. 6th. This will be the first time for the brand to arrive in Japan.

The brand was founded by brothers Charles Wong and Keith Wong in Singapore in 1996. Targeting fashionable women between the ages 25 to 35, trendy shoes, bags and accessories are lined up at reasonable prices. The brand has over 300 stores in roughly 30 countries covering Asia, Europe, US, Middle East and Africa.

Charles & Keith Japan was co-founded in Dec. 2012 by ONWARD HOLDINGS CO., LTD. and Charles & Keith Pte Ltd (headquarters: Singapore.) The new flagship store will have a store space of around 230 square meters. The plan is to open 4 new stores this year and increase to 40 stores within the next three years.