The pop-up shop for an online select shop PAMEO POSE directed by stylist and DJ PELI opened on the 16th. The store is located at LAPNET SHIP in Harajuku, Tokyo (1F 1-9-11, Jingumae, Shibuya-ku, Tokyo) and will be open until Mar. 22nd.

The pop-up shop is the first actual store for the online shop PAMEO POSE. The shop handles brands such as JC DE CASTELBAJAC, VIVETTA, R13, EUGENIA KIM, TRIPP NYC, ELIZBETH KNIGHT and others under the concept, “the store for enjoying fashion as “an individual” regardless of age, gender and going beyond any borderlines.”

PELI appears in various media as a stylist, DJ and fashion icon. She also handles visual direction for artists and ads in fashion magazines. She often participates in parties hosted by many brands including LOUIS VUITTON, MIU MIU, Dior, Cartier and H&M.

For its advertisement for 2013 SS, which will be the first, PAMEO POSE appointed Amanda Lepore as model. Lepore is a renowned transsexual icon worldwide and also known as photographer David LaChapelle’s muse.