The fashion event Asia Fashion Exchange (AFX) will be held for the 4th time this year from May 13th to 19th at Marina Promenade of Singapore.

AFX consists of four main events – “Audi Fashion Festival Singapore (AFF),” “BLUEPRINT,” “Audi Star Creation (ASC)” and “Asia Fashion Summit (AFS).” Trade shows, business conferences and other events are planned.

For the opening of AFF, the 2013-14 AW Collections of Carolina Herrera, Hussein Chalayan, and Tsumori Chisato will be presented. Designers based in Singapore such as RAOUL, Ashley Isham, Zardozë and Ong Shunmugam will also participate.

Up and coming designers will present their collections at ASC, where the project which was launched by PARCO from Japan to support young Singaporean designers, “PARCO next NEXT” in addition to 12 designers from 8 countries such as South Korea, Malaysia, Singapore, Vietnam, China, Japan, Mongolia and Thailand will participate.

“BLUEPRINT,” an international exhibition will feature over 180 brands including those from South Korea, Thailand, France and Taiwan. The international conference AFS will gather executives from Abercrombie & Fitch, director of Asia for Galeries Lafayette and others totaling to over 30 people to discuss topics such as new customer groups in Asia, services suitable for Asia, marketing strategies for tourists, usage of social networks for brands, and hold seminars (planned) regarding trend and business strategies.