Luxury lifestyle brand “CH Carolina Herrera” from New York opened its first flagship store on Apr. 10th in Ginza, Tokyo. At a party celebrating the store opening, celebrities such as fashion model Youn-a and Izumi Mori attended as guests. A short fashion show presenting the 2013 SS Collection was held at the party.

The brand was set up in 2001 by designer Carolina Herrera and her daughter. The gorgeous fashion house is popular amongst celebrities from around the world, particularly in the US and Spain. It has 91 stores and over 120 shop-in-shops in major cities of Europe, the US, the Middle East and Asia.

A representative from Carolina Herrera comments as follows. “We've wanted to open a store in Tokyo since the start of the brand. We feel that now is a good time for us to enter Asian markets and so we have opened stores in Seoul, Shanghai, Singapore and Tokyo. We also plan to open a store in Kuala Lumpur soon and open more stores in Japan which handle the full lines of Carolina Herrera.”

The new store is approx. 400 square meters big and consists of 3 floors. The first floor lines up bags and leather goods, the second floor menswear and the third floor women’s and children’s wear. For the women’s collection, the symbolic “white shirts collection,” casual sportswear, tailored suits and evening dresses suitable for various situations are lined up. For men’s, tailored suits, dress shirts, colorful neckties and fine knits are available. Price ranges are, from 50,000 yen for women’s dresses and jackets, from 30,000 yen for shoes, from 100,000 yen for men’s suits and jackets, and from 20,000 yen for shirts and knits.

The interior of the store fuses New York styles with Japanese culture to create an urban feel. High quality wood, leather, silk, linen and antique brass were featured alongside furniture made from oak and ebony from Madagascar. Each floor was styled like a study with a fireplace decorated with the brand’s signature candles in three different scents, books and other items representing the brand and designers.