NY Select Shop “Opening Ceremony” opened its store along Cat Street of Omotesando, Tokyo (6-7-1-B Jingumae Shibuya-ku).

A reception party was held on the 20th, a day prior to the opening, and the company's CEO Carol Lim, creative director Humberto Leon as well as actress Chloe Sevigny flew to Japan to attend the party. Representative Director and President Akinori Baba of ONWARD KASHIYAMA Co.,Ltd., which handles the brand’s business in Japan, celebrated the opening by taking part in the “kagami wari” event.

Collaboration line “Kiko Mizuhara for OPENING CEREMONY” debuted in commemoration of the opening. Also, pre-orders were held on Apr. 20th and 21st for collaborative sneakers series no. 4 of KENZO (where Lim and Leon serve as creative directors) and VANS, as well as katakana logo sweatshirts in white that are only available at the Omotesando store.