On April 25th, “Valextra” opened its first flagship store in Japan on the 1st floor of Tokyo Midtown Galleria on the site of BOTTEGA VENETA facing Gaien Higashi-dori.

In the approx. 130 square-meter store space, a full line of men’s, women’s, and travel items are featured. The interior was designed imaging its main store in Manzoni, Milan with the furniture ordered from Italy.

The brand was originated from a store that was founded by Giovanni Fontana at Piazza San Babila in 1937. It is known for bags made of exotic leather such as crocodile and elephant using the craftsmanship of harness makers, and luxury leather items created at the special requests of Maria Callas, Grace Kelly, and the Emir of Kuwait. Travel bag “24-hours” presented in 1954 is one of the permanent collections at MoMA.

The representative director of Valextra Japan Co., Ltd. Muneatsu Matsumoto comments as follows, “It’s been three years since we first opened shops in shop in department stores. Having gained recognition, we’ve decided to open a street-level store. I think this location (facing Gaien Higashi-dori on the site of BOTTEGA VENETA) is perfect for our store to open in Midtown. I would like people to know that Valextra is the next trendy brand in fashion business by managing the store here. We are planning to open ten stores including shop in shops in the next three years.”

The store handles discontinued magenta colored items as well as initial inscription service on bags, likewise in Milan.