At the exhibit “LACOSTE 80th Anniversary ROAD SHOW,” held from the 18th at Roppongi Hills of Tokyo, the brand presents its views on the future of polo shirts.

The concept of transforming in line with different scenes are presented using projection mapping onto polo shirts changing into various colors, patterns and some into founder René Lacoste’s portrait.

A movie is screened to show the sleeves of shirts becoming longer, the body of the shirt becoming more fitted or showing the scores of a tennis match, changing its patterns to match and blend into graffiti on a wall, and shining under the moonlight.

29 styles of archive polo shirts, a variation of designs of its symbolic crocodile logo, advertisement visuals, some featuring tennis players, and photos of collection looks are also exhibited.

At the ESTNATION Roppongi Hills store located next to the venue of the exhibit, a pop-up store of the brand is open where items from the collection line, revived French made polo shirts aka French Lacoste, shirts commemorating the Olympics, and 80th anniversary items designed by Peter Saville are lined up.

The exhibit is open until May 26th and the pop-up store until June 5th.