On May 21st, the special collaboration collection between Loewe and JUNYA WATANABE COMME des GARCONS was presented for the first time in the world at the Embassy of Spain in Japan, located in Roppongi, Tokyo.
Fashion wear was presented in the form of a show and accessories in the form of an exhibition. The fashion show began with the song “Rame No Pantalon” by Yura Yura Teikoku. Items combining Loewe’s Napa leather and Junya Watanabe’s signature denim to become patchworks appear. For women’s, a leather jacket in denim jacket style, patchwork leather skirt, mini-skirts combining leather and, denim and pants looks are featured. For men’s, denim jackets with leather sleeves and pants combining leather and denim appear.
For bags, the iconic Loewe “Amazona” bag in two styles, one with leather patchworks and the other with patchworks combining leather and denim. The bags are available in 4 sizes each. Tote bags, pouches, and purses are also lined-up. Prices of the Amazona bags range from 210,000 to 260,000 yen and leather jackets are 450,000 yen.
Looks featured in the fashion show included looks from Junya Watanabe’s archive collection and Loewe’s 2013-14 AW Collection. The show was styled under the theme “Bad Girls Carrying Loewe.” The models sported wolf hair in rock style and wore shoes decorated with spikes or leather boots to create a punk feel.
The collaboration collection can be pre-ordered on the official Loewe website from the end of this month until June 16th. The collection will also be pre-sold at Dover Street Market this September and then will be introduced to other stores around the world, such as Loewe boutiques, Loewe online store, Jeffrey in New York and others, totaling to 40 stores.
Loewe’s creative director Stuart Vevers has been a fan of Junya Watanabe for some time and the collaboration project was initiated when the two met during Vevers’s visit to Tokyo last November. This year is the 400th anniversary of the first Japanese envoy to Spain and also the 40th anniversary since the first Loewe boutique was opened in Japan.