On May 10th, New York fashion brand “3.1 Phillip Lim” held a cocktail party at its Aoyama store in celebration of its 5th anniversary in Japan.

In line with the event, designer Phillip Lim visited Japan for business after 5 years. An after party was held at AIR, where DJ RUCKUS famed in club scenes of New York performed to liven up the dance scene.

Out of the many New York fashion brands, fashionistas favor the brand’s designs as items that they would want to wear on a daily basis. Models, creators, and other trendy fashion-loving celebrities attended the party wearing the brand’s latest designs. Model/actress Kiko Mizuhara, Lena Fujii, Alisa Urahama were amongst the crowd seen at the venue.

From the attendees of the party, designer Phillip Lim chose a muse for the brand’s 2013-14 AW global campaign. The photo shoot for the campaign was also held in Tokyo during the designer’s stay. The selected model will be revealed along with the advertisement campaign going public. Any ideas on who was chosen? Cannot take eyes off this high-rising brand.