Cosmetic brand L’Occitane’s flagship store, “L’Occitane Aoyama Honten Maison de Provence” (located at 3-5-18 Kita Aoyama, Minato-ku, Tokyo) will be opening on June 28th.

The new store will consist of three floors; sales floor on the first with a dining room feel and digital scenery of the French Provence (trees and animals etc.) projected on to the windows, a large relaxing space with a concept of a beauty room on the second and a private membership space for “CLUB L’OCCITANE REINE card” holders on the third floor. Tea services and home delivery are provided for the exclusive members at the club.

After closing, a comical projection mapping of products sneaking out of the showcases and running around the store will be shown at the second floor window.

Founded in 1976, L’Occitane en Provence is a lifestyle cosmetic brand that suggests the southern France lifestyle through its body, face and home products made from selected plant and flower ingredients of Manosque, France. There are over 2,000 stores in 80 countries, with 90 located in Japan, two of which has a café attached (as of May 2013). Its products are provided to guests as amenities at Hotel Chinzanso Tokyo and Four Seasons Hotel Marunouchi.