For 4 days from July 4th to 7th, Japan Expo 2013 is coming to the Paris-Nord Villepinte Exhibition Center in France. The turnout to this Japanese culture-themed event, the largest of its kind in Europe, is estimated at more than two hundred thousand.
Recent years have seen more Japanese companies and associations taking part in the expo, pumping up the event with their unique booths. An example this year is the Japan Foundation. They come armed with a multitude of projects themed from traditional culture to manga, aiming to raise the appeal of Japanese culture fans at the event.

The project most likely to steal the show is the conference featuring President Hiroyuki Ito of Crypton Future Media. The company launched voice synthesizer software “Hatsune Miku”, and Ito is recognized as her creator.
Vocaloids have since evolved to the point where they have acquired a following outside of Japan, and they have gone so far as to form their own genre in music. Their impact on the Japanese pop culture scene is significant and is raising numerous prospects in business. The content of Ito’s presentation will be a subject of interest not only to the fans at the event but to fans in Japan as well.

Another notable exhibit is the screening of anime movie “Doraemon the Movie: Nobita's Dinosaur 2006” with French subtitles. This screening was made possible with the cooperation of Fujiko-Pro.
Doraemon was appointed “Anime Ambassador” by the Foreign Ministry in 2008. In addition to this, Doraemon serves as the “Special Ambassador” character for the Tokyo 2020 Bid Leadership for the Olympics. It is worth seeing what the audience’s response will be to the anime in France, in context of its huge popularity in Asian regions.
Other exhibits include a Sado (tea ceremony) demonstration by Enshu Sado. A distinguishing feature of the Japan Foundation and its projects is its presentation of old and new aspects of Japanese culture.


Japan Expo
http://nihongo.japan-expo.com/
Exhibited through: July 4th to July 7th
Venue: Paris-Nord Villepinte Exhibition Center (Organizer: SEFA)