On June 27th, Mitsubishi Corporation Urban Development (MCUD) (headquarters: Chiyoda-ku, Tokyo) announced the details of the ongoing development of a new commercial facility located on Takeshita Street of Harajuku, Tokyo.

The new facility is dubbed “CUTE CUBE HARAJUKU” in line with its concept of becoming a treasure box filled with kawaii items for girls. The logo featuring circles and squares was designed by art director Masayoshi Kodaira, known for handling CI for Art Fair Tokyo.

Satoru Takeoka, team leader of business development at MCUD comments as follows. “We want people to nickname the facility as ‘CuCu.’ Takeshita Street is a charming place for teenagers and ‘kawaii’ is a concept acknowledged by people around the world. We want the new facility to attract all types of people globally.”

The facility consists of 4 floors from the B1 to 3rd floor above ground. Total floor space is 1,893.57 square meters. The primary target is female teenagers between the ages of 15 and 19. Total of 10 stores from apparel to accessories to dining facilities will open. It has already been decided that MONKI from the H&M group will open. This store will be the second in Japan for the brand after its store in Shinsaibashi, Osaka. The remaining tenants will be announced this August. Objets designed by Sebastian Masuda, the pioneer of Harajuku kawaii culture are planned to decorate the 1st floor entrance and 3rd floor terrace. In anticipation of overseas tourists, the official website, signs and leaflets will be available in multiple languages. The facility will open on Sept. 6th.

“This new building has a completely different concept in comparison to our past projects. It will be a symbolic project for us and we are considering including it in Japan REIT,” comments Koichi Murata of MCUD.