BAO BAO ISSEY MIYAKE introduces a collaboration bag with art director/graphic designer Naomi Hirabayashi dubbed “BAO BAO HI-VIZ.” The bags are on sale in limited numbers and are available at Isetan Shinjuku (from July 10) and Shibuya Parco (from July 12).
The collaboration model is a square shaped shoulder bag. The small size is retailed at 36,750 yen and the large size at 50,400 yen. The body is made from reflector materials and they are available in bi-colors: white×black, black×yellow, white×yellow, and yellow×white.
At the pop-up store located on the 1st floor of Isetan Shinjuku, 80 people lined up on the first day. Even after the opening, people continued to visit and the sale of the bags were limited to 1 item per person. This event is open until July 16.
Naomi Hirabayashi worked as an art director/graphic designer at Shiseido, after graduating from Musashino Art University. In 2002, she moved to London to work at a design studio. After returning to Japan, she worked freelance in advertising and package & book designs. She has been awarded many prizes such as the Tokyo Art Directors Club (ADC) Prize. She handles the art direction for the fashion magazine “Ginza,” and also the direction of fashion brands such as ARTS&SCIENCE, UNITED ARROWS, and journal standard lux. She has handled the CD covers for artists Hikaru Utada and DREAMS COME TRUE.