REBIRTH PROJECT, led by Japanese actor Yusuke Iseya, partners with Nippon Expressway and fashion brand JOURNAL STANDARD to create products made by recycling materials of scrapped cars and waste from the highway. The project is titled “D-LIVE PROJECT” and will introduce collaboration items.

For series no. 1, items made of scrapped car airbags and used highway banners are lined up. A picnic bag with cooler function (14,700 yen), vanity case (7,560 yen), multi-purpose envelope case which can store tablet devices (5,460 yen), plastic bottle cooling case (3,150 yen), flat pouch (2,415 yen), and other items suitable for travel, driving and going on a picnic are sold.

The items are being sold on the online stores of REBIRTH PROJECT and Central Nippon Expressway. From July 13, the items will also be available at: JOURNAL STANDARD Shibuya/Nagoya/Shinsaibashi stores, Tokyo-Nagoya Expressway Hamana Lake (up and down line) and Kamigo (down line) service areas, Chuo expressway Enakyo service area (down line), Meishin Expressway Yoro (down line) and Taga (up line) service areas.

Yusuke Iseya, the Chariman/CEO of REBIRTH PROJECT, was born in 1976 in Meguro, Tokyo. He studied design at the Tokyo University of the Arts. He began his career as a fashion model, appearing in popular magazines such as Men's Nonno. Currently, he works primarily as an actor and sometimes as an artist and movie director as well. He has appeared in the NHK drama series “Ryomaden” (2010) and adaptation movie of boxing manga “Ashita no Joe” (2011). He caught the media’s attention when he was seen dating popular actress Ryoko Hirosue in 1999.

The REBIRTH PROJECT was founded in 2009, and tackles the big question, “what kind of actions do we need to take for humankind to continue existing on this planet?” The project looks back on the history of society and the environment, and creates business models suitable for future lifestyles. Under the leadership of Iseya, many creators/artists/producers from Japan gather to support education, art and other genres necessary in life with their unique, creative perspectives.