Styled by Stella McCartney herself, the ads show Chiharu on a street corner in an all-white layered look and solid ankle shoes with a deep-tread biodegradable sole. Suvi is wearing a heavy purple coat partly submerged in a swimming pool. Other looks in tartan patterns are also featured. The ads introduce the new Beckett handbag, which can be sported in two styles. As a shoulder bag, it can be folded and flat packed. It can also be carried as a tote bag. The bag is made of eco faux nappa which uses natural vegetable oil coating, making it less harmful to the environment.
The ads were photographed in London by Mert Alas and Marcus Piggott. Details of the photo shoot can be seen in the movie below.