On Oct 30, Isetan will renew its tartan check pattern which serves as the company’s symbol. The current “MacMillan/Ancient” will be reborn as “MacMillan/Isetan.” The new pattern will decorate the company’s shopping bags as well as various other items.

The tartan weave originates in the highlands of Northern Scotland and often used for family crests. The pattern frequently appears in fashion to represent British traditional styles.

Shortly after the opening of Isetan Shinjuku teenager shop in 1956, the shopping bag boasting the fancy and striking pattern was born. Later, it was used for all shops at Isetan Shinjuku. In the fall of 2012, Isetan was awarded the “Best use of tartan in packaging” for the first time in the world by Scottish Tartans Authority. The award set off Isetan to create a newly arranged “MacMillan/Isetan.” The design has been registered to The Scottish Register of Tartans, which manages tartans throughout the world.

In commemoration of the new pattern, an event will be held at the Stage on the 1st floor of Isetan Shinjuku. From Oct 30 to Nov 5. Collaborated items with brands such as MACKINTOSH, Queene & Belle, Johnstons, HUNTER, mina perhonen and Bobby Dazzler will go on sale. Most of the items are made of fabrics manufactured by Lochcarron of Scotland. Furniture and stationary will also be lined-up. The art direction of the event space will be handled by SmilesKenkyujo.