For World Food Day on Oct 16, Michael Kors will distribute special T-shirts for free in Tokyo, New York, Berlin, Rio de Janeiro and Hong Kong.

This project is a part of the “Watch Hunger Stop” campaign launched this spring in partnership with the World Food Programme (WFP). In Tokyo, the special T-shirts written “Watch Hunger Stop” will be distributed at the brand’s Omotesando store.

The five stores located in each city will set-up a booth to take photos of customers wearing the distributed tees. The photos will then be published on Facebook, Instagram, Twitter (#watchhungerstop) and other SNS in order to promote the campaign. They will also be posted on the digital billboard located at Times Square in New York, to share all the photos in one spot. At the same time, all Michael Kors street level stores around the world will set-up donation boxes to be sent to the WFP.

Michael Kors actively participates in philanthropic work. This March (May for Japan), the brand sold 4 types of charity watches dubbed “100 Series” for the campaign with WFP. The sale of one watch would provide 100 meals to children in need through WFP. Through the sales of these watches, 1 million meals have been provided so far. The brand has also donated 5 million US dollars to “God’s Love We Deliver,” an NPO which provides meals catered to each individual fighting against serious illnesses.