On Oct 11, Marc Jacobs opened its first BOOKMARC store in Asia. The store (address: 1F 4-26-14 Jingumae Shibuya-ku) is located along Cat Street in Harajuku, Tokyo. Store hours are from 11 am to 8 pm. This is the 5th store in the world, following the ones in New York, Los Angeles, London and Paris.

The new store is designed by Stephan Jaklitsch, who designs all stores for the brand. Books relating to art, music culture and photography are lined-up at the 78.8 square-meter space. Foreign books are part of the main line-up, but some Japanese books are also sold.

Elaborately selected books such as “Michael & Gerlinde's World,” a journal of underground scenes in London by Michael Costiff, “West Coast Hip Hop: A History in Pictures” by photographer Michael Miller and “The Unknown Hipster Diaries” by fashion illustrator Jean-Philippe Delhomme are in store.

A vintage corner separated with a glass door arrays rare items. Contemporary artist Richard Prince’s portfolio with autograph, the photo collection of Hells Angels, Man Ray’s photo collection “Jean Cocteau” and book-like clutch bags by Olympia Le Tan are on display and sale.

In addition to books, eco-bags with BOOKMARC logo, pens, notebooks, letter set, key holders and other types of stationary are lined-up. A backpack (19,950 yen) and T-shirt (7,350 yen) are in store as Tokyo exclusive items.

On the B1 floor of the same building, MARC BY MARC JACOBS MENS opened its first street facing store in Japan. Diagonally across from this store is MARC BY MARC JACOBS, making the area full of the brand’s stores. A rep from BOOKMARC says, “We want the younger generation, who do not read much, to come here and pick up our items. This lively area is the perfect location for the new stores.”

The first BOOKMARC store opened in Sept 2010 on Bleecker Street in New York. The street also gathers stores from the Marc Jacobs group in one area.