Rhizomatiks produces the main feature for the upcoming Christmas campaign at Shibuya Hikarie from Nov 7 to Dec 25.
A Christmas tree dubbed “Hikarie Wonder Tree” will be installed at the “Urban Core” stairwell covering the B3 to 4th floor above ground. A digital signage, giant tree sprawled with red thread, visuals, sounds and lighting will create a breathtaking view.
“We want to express Christmas as something completely new. We will color the street and create a magical world making visitors feel as if time has stopped,” say Rhizomatiks.