The lighting apparatus series “IN-EI ISSEY MIYAKE” designed by REALITY LAB of “ISSEY MIYAKE INC.” was awarded the “2013 Good Design Award”. Doubling the honor was the awarding of the “Long Life Design Special Award” to “PLEATS PLEASE ISSEY MIYAKE (Hereafter PLEATS PLEASE)”.

The Good Design Award is run by the Japan Institute of Design Promotion. Its aim is to rediscover and assess conventional designs from a contemporary point of view, selecting “designs that we hope will continue to sustain our daily lives as they have done through history”.

The lampshades used in IN-EI ISSEY MIYAKE have adopted Teijin Group’s “ECOPET Paper” made from recycled PET bottle fibers. The resulting washi-like shades are easily assembled, reshaped and folded away for storage.

PLEATS PLEASE first appeared in 1988 and started as a brand in 1993 after evolving within seasonal ISSEY MIYAKE collections. The series is founded on a concept central to Issey Miyake’s values; “The true value of design lies in its integration into the everyday life and comfort of the wearer”. The traditional process of fabric pleating has been updated by the latest techniques, producing lighter, more comfortable, durable and functional clothes to match the modern lifestyle. PLEATS PLEASE is the first in the category of apparel to receive the award, recognized for the brand’s contribution through design in fields including “body/ people” “lifestyle” “industry” and “society/ environment”.

The Good Design Gold Award this year went to 20 various designs including the MARUNI WOOD INDUSTRY INC. Chair designed by Naoto Fukasawa and library project by Takeo City (Saga) and Culture Convenience Club Co., Ltd. Some other awardees of the Long Life Design Award were the PILOT CORPORATION Ballpoint pen and Sumitomo 3M Ltd. Post-it Notes. No design was selected for the Grand Award.