Leather brand Isamu Katayama Backlash opened a shop at Kogan Gallery (address: 96 bis rue Beaubourg 75003 Paris) on Nov 22. Open until Jan 12, 2014.
The shop interior is handled by design office SEI, which also handled the design for the main store in Daikanyama, Tokyo. Wallpaper printed by a German wallpaper printing company with monochrome images of trees resembles a winter forest. All windows of the space are masked with thin black film so as to create a mysterious feel and attract customers.
“This is a great opportunity for us to be discovered by Parisians. The venue is on the border of Le Marais district, a popular area. So far, we have had people from the fashion industry, couples and tourists. We find that the number of female customers is higher in comparison to that of Tokyo,” explained a PR rep of the brand.
After the shop closes, an exhibit of the brand’s 2014-15 AW will open at the same venue.