“Ines is humorous, conversational and fashionable. No one could be a better ambassador to Roger Vivier.”

Roger Vivier’s ambassador Ines de la Fressange debuted as a Chanel icon model in the 80’s. She is often described as the embodiment of the Parisienne esprit, with a sometimes girlish innocence to her elegant and feminine demeanor. As well as serving as Roger Vivier’s ambassador, she advises Frisoni on visual merchandising (store displays and interior).

Frisoni’s trust in Ines as a partner is so steadfast that he requested the designing of the boutique at Faubourg Saint-Honore to an architect introduced through her.