Actress/model Kiko Mizuhara is the face of Shiseido for the New Year.
The campaign introduces the corporate color red as the background with splashes of skincare lotion to express the beauty of a moment and a lifetime. For its 142nd year, the company reinforces its innovative spirit and its unwavering commitment to supreme beauty. The TV commercial featuring Mizuhara is available in the 30-second or 60-second version. The hit song “Jikan yo Tomare” by Eikichi Yazawa, which was used as the commercial song for the brand’s summer foundation in 1978, is used once again. In line with the lyrics “Jikan yo Tomare,” which means “stop the passing of time,” the concept of eternal beauty as a result of staying beautiful at each moment is portrayed.
Mizuhara will also appear in TV commercials and ads for Shiseido’s makeup brand “MAQuillAGE”. From Jan 21.