“POLA” are holding an event to introduce the Japanese culture of makeup entitled “ ‘The Culture of Beauty’ Exhibit” at the Nihonbashi Mitsukoshi Main Building 1st floor space #1. From Jan 8 to 14.

The event features culture in the Edo to Meiji eras. The late Edo period in particular is considered the era of maturity in terms of traditional Japanese makeup methods. The venue displays roughly 100 items, in five sections, from the collection at the POLA Research Institute of Beauty & Culture. Many of the exhibits are from the late Edo to Meiji eras and consist of cosmetic tools such as combs (“kushi”) and hair accessories (“kanzashi”). Beauty books of the time can also be viewed.

The “Makeup in Red” corner introduces rouge pots and compacts that held rouges (“beni”) used mainly for coloring the lips, while the “Makeup in White” corner displays tools for applying traditional white foundation (“oshiroi”) and a beauty bible that was a long-lived bestseller from the Edo to Taisho eras (“Joshi-fuzoku-kesho-hiden”). The “Makeup in Black” section introduces tools for teeth blackening (“ohaguro”) and eyebrow drawing (“mayugesho”). A writing scroll dedicated to the methods of eyebrow drawing (“mayu-saku-gesho-no-maki”) and a book of morals for women (“onna-cho-ho-ki”) can also be viewed in this corner. Other exhibits include a booth introducing elaborately made hair accessories (“kushi” “kogai” “kanzashi”) that enhanced the glamour of the traditional Japanese hairstyle “Nihon-gami”, and displays of cosmetics and written material from POLA’s past archives.