As part of its annual Valentine’s fair, ISSEY MIYAKE MEN will provide customers the choice of selecting unique wrapping when purchasing socks. From Jan 23 to Feb 14.

The Valentine’s fair first began in 2010. In the past, visuals imaged after chocolate bars and other types of unique wrapping made the campaign a success. The wrapping for this year is made to look like real chocolate and is available in the colors brown or beige.

Cute socks with mosaic motifs in 4 colors-black, red, beige or orange can be purchased with the special wrapping. Costs 3,150 yen a pair.

Available at: ISSEY MIYAKE Aoyama, PLEATS PLEASE ISSEY MIYAKE Aoyama, HaaT Aoyama, and ISSEY MIYAKE MEN nationwide. Can also be purchased online at the women’s shop and ELLTOB TEP ISSEY MIYAKE WEB STORE.