Sogo & Seibu Co., Ltd. will sell products designed in collaboration with Oki Sato-led design office “nendo.” The shopping space dubbed “by|n” lining up the products will open at the department stores starting April.

Targeting those in their twenties to thirties, who place importance on design when purchasing daily sundries, products under the concept “resolve small discomforts in life through the powers of design” will be available. The lineup includes 70 items such as tableware, lighting, towels, fragrances, shirts, shoes, bags, eyewear and necklaces. Each of the products is simple, stylish and high in quality. From April, the products will be sold at Seibu Ikebukuro and Shibuya and from fall, at Sogo Yokohama. By next year, the lineup will be available at all main stores. Some of the items will also be sold at Loft stores.

From “by|n meister,” created in collaboration with traditional factories in Japan, 8 genres totaling to 50 items such as woodwork, cutlery, Arita ware, Japanese paper, Nishijin silk fabrics, Kana-ami ware (handmade wire netting utensils), lacquer ware and Wakasa chopsticks (after May) are presented. The collection is currently being pre-sold at Seibu Ikebukuro and Shibuya, and Sogo Yokohama and Omiya stores.