The Shibuya Fashion Week Organization will host the first “Shibuya Fashion Week” from Mar 10 to 23 with the purpose of promoting the area through fashion.

A total of eleven stores will participate. Shibuya 109, 109 Men’s, cocoti SHIBUYA, Shibuya Parco, Shibuya Hikarie, Seibu Shibuya, Tokyu Toyoko and the main department stores, Tokyu Plaza Shibuya, Marui City Shibuya and Marui Jam Shibuya. Related government offices and local shopping streets will also take part. Kenji Onishi, the chair of the organization comments, “Through the event, we hope to communicate the charms of fashion as well as information relating to fashion culture.”

From Mar 14 to 16, a special stage will be set up by the Hachiko Exit of Shibuya station. Related and individual events will be held at facilities in the area to liven up Fashion Week.