Tod’s opened the pop-up named “Italian Set” on the 1st floor of Isetan Shinjuku today. Alessandra Facchinetti’s first collection as the new creative director of the brand is being showcased for the first time in the world here and at the main store in Milan, Italy.
The pop-up is imaged after the mansion-like venue where the 2014 SS Collection was presented during Milan Fashion Week. Low chairs, wooden furniture and pendant lights create an inviting ambiance. The scenery from Milan’s house museum Villa Necchi is printed onto the mirrors. The first floor of the brand's main store in Milan was also renovated in the same atmosphere.
The lineup at the event includes runway looks, bags and shoes from the latest collection. For wear, a top (322,350 yen), jacket (491,400 yen) and skirt (491,400 yen), all three made of lightweight and supple leather, shirt dress with laser cut perforations (474,600 yen), flared skirt (322,350 yen) and more. A silk blouse (110,250 yen) and flared skirt of cotton gabardine (186,900 yen) were popular enough to get inquiries prior to sales. The skirt is owned by the designer herself and recommended to be styled with a thick belt (85,050 yen).
The “Couture Collection” (ranging in prices from 276,150 to 1,732,500 yen) introducing one-of-a-kind designs is another focus of the event. Special bags decorated with sequin embroidery, fringes and striped graffiti are in store.
Also, iconic items are introduced with updates: the symbolic pebble sole "Gommino" shoes with fringes attached onto slim toes (88,200 yen), "Ballerinas" with ankle straps (99,750 yen) and "D-Cube" bags (from 153,300 yen). The designs are available in a wide range of sizes.
The event lasts until Feb 24. Customers who spend over 105,000 yen will receive a special card case.
After Isetan Shinjuku, the collection will also be available at Tod’s Omotesando flagship, Ginza Mitsukoshi, Matsuzakaya Nagoya and Hankyu Umeda.