Ayumi Seto, a Japanese model popular amongst Harajuku girls, has launched the new brand “Aymmy in the batty girls.” The brand’s first pop-up will open on the first floor of Laforet Harajuku. From Apr 26 to May 6.

The designs of the brand are imaged after the life of a fictitious girl named “Aymmy” from California. Street styles fusing skating, rock, punk, mode and military are introduced with touches of Aymmy to create a feel of cuteness and trendiness.

The pop-up will line up exclusive items and also include an event featuring Seto.