Madonna, the “Queen of Pop,” launches the new skincare brand “MDNA SKIN” in cooperation with Japanese beauty company MTG Co., Ltd. The brand’s debut lineup of products will be sold first in Japan.

Skincare artist Michelle Peck, who is Madonna’s skincare advisor of over ten years, serves as the brand ambassador and provides advice on product development. The concept of the brand is “mysterious and magical.”

The lineup consists of “The Serum” (25,200 yen / 50 ml), “Rejuvenator Set” (60,900 yen for a set of the Skin Rejuvenator and Chrome Clay Mask / 50 ml) and the “Chrome Clay Mask” (12,600 yen / 50 ml, 22,050 yen / 100 ml).

The Serum is based on an original formula that was created exclusively for Madonna, and the Chrome Clay Mask is made using clay from Montecatini Terme in Italy. The Skin Rejuvenator uses specialized magnetic force and a deep derma induction system to remove impurities and revitalize the skin.

The lineup will be available at Isetan Shinjuku, Hankyu Umeda and JR Nagoya Takashimaya from Feb 26, followed by Daimaru Tokyo from Mar 7, and Osaka Takashimaya and Sogo Kobe from Mar 8. A new shop will also open at Haneda Airport Terminal 2 on Mar 30.