American apparel brand “J.Crew” will open its first stores in Asia Pacific. Two stores will open in Hong Kong in May, one at On Lan Street in Central and the other at the International Finance Centre (IFC) mall.
The store at On Lan Street will line up menswear only including a full lineup of Ludlow suits, shirts and shoes as well as selected items from partner brands. Partner brands are- Ebbets Field Flannels, Barbour, New Balance and Vans.
The IFC mall store will line up women’s items, limited edition items, series using special materials and prints, Italian cashmere items and more. A salon will also be set-up for shoes and handbags.
“It was a natural decision for us. Hong Kong is full of energy. It’s a great city that welcomes style, design and creativity,” explained Millard Drexler, chairman and CEO of the J.Crew Group.
As of Feb 6, 2014, the Group operates 452 retail stores (266 J.Crew / 65 Madewell / 121 factory stores) around the world. The group also has catalog business under the brands J.Crew and Madewell in addition to an e-commerce site for J.Crew. The e-commerce site (jcrew.com), which was launched in Mar 2012, is available in over 100 countries including Japan. The group began business in Hong Kong in Oct 2012 in partnership with Lane Crawford.