T-shirt brand “UT” from Uniqlo introduces Pharrell Williams, seven-time Grammy Award winner, for its 2014 SS Collection.

UT welcomed NIGO as its creative director from the 2014 SS as well and has designed the New Model T to mark a new step. Williams will serve as the face of the revamped brand on posters, and a song from his album “GIRL” will be used for the music of the TV ad to be aired from April. As designer, he will collaborate with UT to present the “i am OTHER” collection. The collection will include 14 types of shirts for men and women as well as 7 types of caps. Will go on sale in 14 countries/regions from mid-April.

The “Think other.” tee worn by Williams for the main poster of the brand will go on sale from Mar 10. Only 500 available online.