On Mar 3, during Paris Fashion Week, the launch event for “Wisteria Hysteria,” the latest scent from COMME des GARCONS Parfums, was held at Trading Museum COMME des GARCONS.

Wisteria Hysteria is the second fragrance created in collaboration with hat designer Stephen Jones. As the name suggests, the base of the scent comes from wisteria, which is combined with the conflicting elements -clean and seductive- and -futuristic and rococo-. The item comes inside a mini-hat case.

A special movie was screened for the event, along with a display of Jones’s past works including collaboration hats with Antonio Berardi and Marc Jacobs.

The fragrance will go on sale in Japan in May. Priced at 16,500 yen.