Shiseido refers to Mar 20 as “Sunny Zero” as this is how the date sounds when read in Japanese. The date is around the time when spring approaches, and the sun is out for a longer period of time.
An event welcoming model Jun Hasegawa was held on Mar 19 in Tokyo to promote the new gel-type “Perfect Essence Sunscreen A ＋N” (SPF50＋, PA＋＋＋, no print price) from the Anessa brand. Hasegawa is featured in the TV commercial of this product, which was taken along the Kalakaua Avenue of Hawaii. “It was a beautifully sunny day, and perfect for the shoot,” she explained. The song used for the commercial was written by Tamio Okuda led UNICORN.
“I have dry skin, so I make sure to take good care of it every day. I eat healthy ingredients too, such as mango, which is good for the body to maintain inner beauty as well. I get a good rest at night and workout a lot as well,” said Hasegawa on beauty. With regards to the new gel sunscreen, she added, “The soft gel melts on the skin and can be used as a base for makeup. I use it every day for my face and body.” She also stressed the importance of daily suncare.