MCM, founded in Munich, Germany in 1976 and marking its name during the 80s, has opened its first directly operated flagship in Japan. The new store opened on Apr 25 under the name “MCM GINZA HAUS 1” at the address: Jujiya Bldg. 1F, 3-5-4 Ginza, Chuo-ku, Tokyo.

The 330-square meter store is divided into two sections with the popular monogram (Cognac Visetos) heritage line, premium “Gold Line,” and women’s bags by the main entrance. The section near the sub-entrance lines up men’s and unisex bags and apparel. The central bridge arrays the heritage line and the brand’s iconic backpacks along with stuffed toys, wallets, key chains and more accessories.

The seasonal spring collection “Flower Boys in Paradise” combines colorful floral prints with the brand logo to look like a kaleidoscope on bags and wear. The collection’s theme is also reflected on the digital panels by the entrance and the two large screens inside the store.

A VIP room is set-up, and the sub-entrance can be used by customers who come to the store with pets.

In commemoration of the opening, the Monaco Mini (80,000 yen) and Drawstring Mini (73,000 yen) will both be available in the special colors chalk pink or beige. For those who purchase a bag during the period lasting until Apr 30, the store will provide a gift.

This new store marks the re-launch of MCM in Japan. Within the year, another store is planned for Ginza and also one in Osaka.