Japanese fashion brand “White Mountaineering” transferred its flagship store to Daikanyama, in the same building as its atelier. Located at the address: 2-7 Sarugakucho, Shibuya-ku, Tokyo.
The 66-square meter store is designed by Kazuya Sasaki of Small Clone, who also designed the brand’s Omotesando store. The counter set up in the center of the wooden interior is imaged after a bar. Stainless racks and concrete walls create a calm atmosphere.
The new store lines up the men’s collection as well as the recently launched women’s collection. Along with the 2014 SS collection designed under the theme “Voyager,” collaboration sandals (10,000 yen) with outdoor brand “Teva” and limited edition T-shirts in botanical patterns (5,500 yen) are on sale.