Asia Fashion Exchange, the region’s largest fashion event held annually in Singapore, was held from May 12 to 18.

The event consists of four parts: the “Audi Fashion Festival” comprised of fashion shows, the trade fair “Blueprint,” the panel discussion “Asia Fashion Summit” and the event “Audi Star Creation” for discovering young designers.

Each year, socialites and business persons from the region including Hong Kong, Thailand and Indonesia attend the “Audi Fashion Festival.” And designers from around the world are invited to present fashion shows along with local designers.

Ashley Isham, a popular designer from Singapore, studied fashion at Middlesex University in London. He launched his brand in 2000. He presented his collection at the festival and featured popular Taiwanese model/actor Godfrey Gao. The latest designs added contemporary taste to the sexy styles that Isham is famous for. Lace, embroidery, floral prints, masculine checks were introduced to create a mix of Singaporean and London moods. Makeup was inspired by the world of Serge Lutens. For the finale, all the models appeared and collapsed on stage, exciting the audience.

The brand “hansel,” which has a shop within Mandarin Gallery on Orchard Road, presented a show of pop and retro designs created by its designer Jo Soh. Models with their hair in ponytails walked the runway holding Sony Xperia tablets and glasses of champagne. Abstract patterns of plants forming spirals were the key motif of the collection, which adorned minimalistic dresses and shirts. Vivid yellow and green were used for accessories and footwear such as belts and sandals. The brand debuted at Australian Fashion Week in 2003 and has many fans including Katy Perry and Chiaki Kuriyama. Soh was awarded designer of the year at ELLE Awards 2009, Singapore.

The womenswear brand “Saturday” was launched by designer Nic Wong in 2004. Wong won the “Mercedes Benz Asia Fashion Award” for new designer the same year. Monochrome designs with drapes and asymmetrical silhouettes characterize the brand. For its show, the brand presented voluminous tank top dresses and skirts made of cotton and smooth leather tucked or overlapped like panels.

“Ong Shunmugam” was launched in 2010. Feminine and dressy designs using traditional textiles from Southeast Asia and various patterns create a daring and unique world. Set-ups in bright yellow or blue and casual items in geometric patterns were presented in the show. The brand won the “Design For Asia Award 2013.”