On Jun 14, White Mountaineering and Barbour held a reception at the Hospital Club in London to mark their collaboration.
Barbour is an outdoor lifestyle brand, which marked its name with waterproof and durable jackets made of oil cloths in the 1890s. Today, the brand is a purveyor to the British Royal Family and has many fans around the world. For the upcoming 2015 SS season, the brand chose White Mountaineering as its collaboration partner.
The two collaborated for the 2014-15 AW season as well, but the products were only available in Japan. This time, the latest collection including raglan-sleeved blouson, cotton jacket, setup of shorts and jacket, and backpack, is marketed to the world. The wear is strong against harsh weather and is finished off with details pursuing functionality. Urban taste is blended into the outdoor framework.
The wavy prints are inspired from Barbour’s early association of designing work uniforms for fishermen and sailors, as well as the severe waters of the North Sea. The designs are also linked to Hokusai’s woodblock prints of waves. The prints are available in a blue or khaki based palette.
“With our heritage and White Mountaineering’s modern and detailed designs combined, revolutionary products are being created. We will continue to propose new types of items,” explained Ian Bergin, the head of menswear at Barbour. The collaboration is expected to run for several seasons.