The Parisian department store “Le Bon Marche Rive Gauche” will open “Le Japon Rive Gauche” to showcase designs by over 100 Japanese brands. From Aug 30 to Oct 18.

A team from the department store visited Japan in 2012 and felt the “energy, new creativity and freshness” of the country. They were moved when they visited Benesse Art Site Naoshima and amazed by the art project which brought back smiles to the faces of the islanders. They were equally impressed with the architectural design of Benesse House by Tadao Ando.

“Le Japon Rive Gauche” is being organized in line with the 90th anniversary of the cultural partnership between Japan and France. The event will occupy a space of 2,000 square meters to introduce Japanese culture on a large scale.

As one of the main guests of the event, Benesse Art Site Naoshima and Tadao Ando will hold a cultural exhibit pertaining to their art project. An enormous model of Ando’s architectural work on Naoshima Island, reproduced by Ecole Boulle students, will be installed on the third floor. Photos and videos along with works by Tadao will also go on exhibit. On the first floor, a video dubbed “Smile,” compiling photos and films of smiling islanders taken at Naoshima, Teshima and Inujima will be screened. On Sept 2, Ando will paint the store windows on the spot to accompany his other sketches which will also adorn the windows.

From sacai, the main guest of the fashion category, a capsule collection including packable cardigan and parka will be lined up along with women’s and men’s wear and items from sacai luck. Exclusive items designed in collaboration with PORTER, artist Kei Nakamura and other Japanese brands will also be in store.

Other participants: BEAMS, by | n (collaboration between design office nendo and Seibu/Sogo), D&DEPARTMENT, Japan Handmade (creative unit from Kyoto), Tokyu Hands, beautiful people, kolor, Maison Kitsune, Toga Pulla, Miharayasuhiro, noir kei ninomiya and TASAKI.

“It’s such a great pleasure, beyond my dreams. I think that our concept of introducing contemporary art among a beautiful and traditional Japanese landscape to express a time period of 100 years, is what the visitors from Le Bon Marche related to. I hope that visitors of the event will be able to experience Naoshima through a vast model of the island,” said Ando at the conference held this week at the French Embassy. Soichiro Fukutake of Benesse Art Site Naoshima added, “Art has the ability to energize people. We want to create something new without destroying the old. We engage in public interest capitalism and convey that life becomes more interesting as we grow older.”