Bottega Veneta has recently launched its new SNS project “#MyMomentAtOkura” as a means to promote awareness of beautiful historical buildings that are in danger of becoming extinct due to changes in lifestyles and the updating of architecture.

The architecture of Hotel Okura Tokyo, opened in 1962, is highly acclaimed for its magnificent Modernist style. Using SNS, Bottega Veneta's project shares scenes from the current Hotel Okura Tokyo, which is scheduled for renovation next year in preparation for the 2020 Olympics. People visiting the hotel can easily participate in the project by taking images of the hotel and then posting them through their Instagram account using the hash tag “#MyMomentAtOkura”.

Bottega Veneta places importance on preserving cultural heritages and traditions for generations to come. The latest project focuses on raising awareness about beautiful Modernist buildings in Japan, which are at risk of being demolished. The brand’s Creative Director Tomas Maier is a longtime fan of the hotel and Japanese modernist architecture, and he is speaking out in hope that the knocking down of such buildings will be reconsidered.