Kumiko Iijima, known as Kyary Pamyu Pamyu’s stylist, currently holds a girly and fantastical pop-up shop at Isetan Shinjuku (2F) under the theme “Jellyfish.” Open until Dec 31.

Wear and sundries are inspired from the majestic movement and remarkable colors and transparency of jellyfish. The brand “Nice Dicaprio” lines up pastel-color stadium jumpers and pants with jellyfish motifs and pretty frills. The colors and silhouettes of the designs suggest the theme.

Acco presents neck warmers resembling jellyfish, key chains and pens. Swag decorations by Edenworks hang from the ceiling like tentacles. Yuki Fujisawa, acknowledged for its hand-dyeing techniques, adorns the pop-up with knits and skirts in beautiful colors. The foil prints introduced on knits recreate the shimmer of jellyfish.

“We wanted to create an event where Otaku culture and fashion come together, along with the charms of jellyfish. We’ve been preparing with Ms. Iijima since the spring,” explained a buyer at Isetan.

Kumiko Iijima is an independent stylist, who graduated from Bunka Fashion College. Her client list includes prestigious fashion magazines such as Vogue Japan, Marie Claire, WWD, V magazine and So-en. She is also famous for styling Kyary Pamyu Pamyu’s clothes.

Kyary Pamyu Pamyu is a Japanese singer/model who became known worldwide after the release of her song “Ponponpon,” which instantly achieved 27 million views on the Internet. Kyary started her career as a fashion model appearing in Harajuku fashion magazines such as Kera and Zipper and continues to be a fashion icon to her fans.