At “Intertextile Shanghai Apparel Fabrics- Autumn Edition 2014,” most Japanese companies exhibited their products at the Japan Pavilion. Many buyers from around the world visited the companies in search of high-quality made in Japan goods.

Toyobo, participated in the fair for the twelfth time, lined up mainly acrylics to use in innerwear marketed to China. With rise in demand for textiles needed to design sportswear and room wear, the company has strengthened its overseas operations in Indonesia, Vietnam and Taiwan. Toyobo showcased its world-first moisture absorbing and heat-generating fibers in addition to bacteria-eliminating fibers. “Regardless of the high prices, the uniqueness and excellence of Japanese materials make them attractive. In order to compete in the global market, we want to emphasize Japanese taste and our corporate identity. We predict that young people in China will want fashionable innerwear to go with their outfits,” said a rep.

Toray Industries presented its backbone Ecsaine and knit textiles along with other materials that were used by brands for the Paris collections. “Previously, buyers would ask about the prices and then leave, but now negotiations are taking place. The functionality and quality of these materials are being recognized, and we feel that there is more room for business growth,” explained a rep from the company.

A rep from Moririn said, “Japanese textiles are expensive but they are distinctive, which makes them special. Our overseas operations are doing well. We’ve been operating in Vietnam for three years now and have managed to make profits from our second year. We plan to open a base in Bangkok this year as well as in Indonesia.”

Saiei Orimono’s delicate silk textiles were popular at the fair, and the company commented that “people are beginning to accept high-priced materials.” Saiei Orimono was awarded the Prize for Best Colour Application and the Outstanding Prize at the 2014 China International Fabrics Design Competition.

“There is a slowdown in the Chinese market, but we see a shift towards authentic products,” said a rep from Asahi Kasei. The company’s Bemberg fiber continues to be popular among American and European buyers and Chinese buyers are also becoming more and more interested.

Chori added, “We have more negotiations in comparison to last year, and our meeting space is completely booked. We will also exhibit our products at the spring fair.”

“The trend is sporty and masculine tastes such as double jacquard and knits. Up until a few years ago, trends in China and Japan differed, but now they’re about the same,” said a rep from Takisada Nagoya.

Seiren participated in the fair for the first time as part of their strategy to expand into global markets. The company had a great turnout with many buyers visiting its booth. Seiren began operating their Shanghai branch from last fall.

Mitsubishi Corporation Fashion also participated for the first time and introduced originally-developed textiles under the two themes “functional” and “natural.” Approx. 30% of the buyers that visited the company’s booth were from either American or Europe.

Shimada Shoji provided explanations of its designs including those with crimp fasteners and reflectors through bar codes that could be scanned with smartphones. The company is currently working on an online system to provide samples of the products.