Kiss the Heart, the charitable event formed in 2012 in support of the Tohoku area through art, is currently being held at Isetan Shinjuku, Nihombashi Mitsukoshi and Ginza Mitsukoshi stores.

Each year, the organizer, Isetan Mitsukoshi Holdings, calls for international artists to present their artworks for display in the windows of the aforesaid department stores and later for placement in an online charity auction.

All proceeds of the auction (aside from consumption tax) will be donated to Art Home for Children, a project based in Tohoku under the theme “art and children”. The project is backed up by Tohoku University of Art And Design and Kyoto University of Art and Design.

This year’s Kiss the Heart event is titled “Lovely Rimpa,” paying homage to Rimpa, one of the schools of Japanese painting with a 400-year history. Nine art pieces curated by creative director Shigeo Goto decorate the store windows in the form of illustrated fans, a traditional style of Japanese art.

The works of contemporary artist Kohei Nawa, photographer Chikashi Suzuki, designer Masayoshi Nakajyo, illustrator Mirocomachiko and photo artist Takaaki Akaishi are showcased at Isetan Shinjuku and those of artists Noboru Tsubaki and Kengo Kito adorn the windows of Ginza Mitsukoshi. In Nihombashi, fashion designer Noriko Nakazato, who won the International Talent Support (ITS) 2014 Swarovski Jewelry Award, and garden designer Keiko Yoshiya have contributed their works for the event.

The artworks will be exhibited until Feb 16 (15 for Ginza Mitsukoshi). Each of the pieces will go on sale on the charity auction at the price of 30,000 yen. To participate in the auction, access the website http://kisstheheart.jp and register by 6 pm (Japan time) of Feb 17.