The official website (http://www.hyke.jp/aobyhyke/) for the collaboration line “Adidas Originals by Hyke” opened at the beginning of this month.
The website, with a simple black and white layout similar to that of Hyke’s, consists of four main sections- Collections, News, Story and Stockist. In the Collections section, items from the 2015 S/S collection, a short-film and backstage photos are available. The Story page introduces the collaboration line’s concept, and the Stockist page shows a list of stores carrying the line.
The special team-up will last for three seasons, starting with the current 2015 S/S collection. Before the worldwide debut, the latest collection will be pre-sold from Mar 11 to 17 at the Center Park/The Stage #3 of Isetan Shinjuku (3F).