Lacoste Live, fusing French chic, sporty elegance and street, presents its capsule collection in collaboration with A Bathing Ape. In stores from Mar 28.
The collection is presented based on the humorous concept “Croc Shall Never Kill Ape!” In line with this, a special logo featuring a crocodile trying to bite a monkey was created.
Polo shirts, t-shirts, hats, sweat pants and more adorned with the playful logo are lined up for the collaboration. Parkas are designed with Lacoste’s signature crocodile mark, using the reptile’s face for the hoods.
The characters depicted in the logo are also highlighted in the form of animations, which are currently available on the Internet. A short animation has been produced for each of the items in the collection, all worth checking.