Select shop Idea by Sosu, produced by Japanese fashion designer Yasuhiro Mihara and previously located within Miharayasuhiro Tokyo store, has reopened on March 7 at its new location within Omotesando Hills.

The shop blissfully marks its 10th anniversary, presenting a lineup of clothes and accessories selected by Yasuhiro Mihara himself. The store operates under the themes- ideas, independence and initiation.

Noteworthy brands selected at the store includes Vetements, a newcomer from Paris, whose members have worked for Maison Martin Margiela up until recently. The brand dresses up simple outfits such as a pair of jeans and shirt with a twist to give it character. Its unique presence, incidental prints and the use of drapes make the otherwise familiar style irreplaceable. Japanese brand Mame by Maiko Kurogouchi is also another brand worthy of mention, presenting a selection of decorative dresses with feminine silhouettes.

In addition to clothing, Idea by Sosu provides a wide selection of jewelry and accessories that decorate everyday life. Handmade vintage eyewear from Kearny, started up by Fujiki Kumagai, who was inspired by American celluloid frame glasses is a part of the lineup. While plastic frames are widely distributed nowadays, Kumagai desires to preserve the beauty of fragile celluloid frames that are warm and distinct. Jewelry brand Pistil by plastic artist Tomomi Nagasaka places value on the harmony of plastic and fashion. With her techniques, plastic is transformed to look like precious metals though much lighter in weight.

Other brands available at the shop are: Balmain Homme, Bed J.W. Ford, Blk Dnm, Clothsurgeon, Diego Vanassibara, Haider Ackermann, Juun.J × Adidas, Kris Van Assche, Lanvin, Public School, Rick Owens for men / Akane Utsunomiya, Edward Edward, Lab.617, Marques Almaida, Maison Michel, Mugler, Phoebe English, Self Portrait and Sophia Webster for women.

Placing importance on individuality, store staff share the stories behind each of the designs and offer items that are not defined by trends.