On Mar 16, Keita Maruyama presented its 2015-16 A/W show during Mercedes-Benz Fashion Week Tokyo.
Last year, the brand marked its 20th anniversary and this year, it revisits its roots to the time when designer Keita Maruyama started up his brand. Maruyama presented his show in different scenes, like a story, breaking down the various moments of everyday life.
The show's theme was “Parfum de nuit,” meaning the scent of nighttime, in French. Maruyama explained that he designed his collection to be sensual and sophisticated, yet not too sexy. Red lipstick, poison and moonlight were key concepts throughout the collection. The letters KM hung against crimson red curtains, creating a lustful atmosphere.
In line with the theme, a model sporting a black shiny vest and pants appeared on the runway, holding a pipe in her hand. A China dress in sequins evoking nightscapes was followed by botanical print vests and capes using technical patchworks. Animal motif accessories infused Chinese elements such as the face of a panda for a bag.
For the finale, two sumptuous long length dresses appeared. The first was a frilled dress in lace and tulle with a see-through top. The second, suitable to complete the show, was an alluring red bare top dress with Maruyama’s trademark flower pattern. Both had an overwhelming and unquestionable presence.
Seeing the success of his show, Maruyama seemed satisfied with the overall outcome.