The select shop Isetan Salone located on the first floor of Tokyo Midtown in Roppongi currently lines up the latest designs from Italian luxury brand Valentino. The designs from the brand’s capsule collection titled “L’Amour”, are decorated with red heart motifs and will be in store until May 19. The collection was designed in collaboration with pop artist Giosetta Fioroni and brilliantly brings together Fioroni’s signature heart design with Valentino’s iconic red.

A collection of bags (298,000 yen/bag) with a delicate gold chain and a gold-metal heart clasp inscribed with the song lyrics “Your eyes are the eyes of a woman in love” by Frankie Laine is available in the colors fuchsia pink, red and navy.

A down jacket (534,000 yen) with the L’Amour heart prints is completed with Valentino’s rock studs decorating its fastener. A red heart playfully adorns the back of a black leather jacket (993,000 yen). An elegant dress (438,000 yen) with a ribbon on the collar, a cut and sew (177,000 yen) and sweater (297,000 yen) made of fake leather and finished with three dimensional flowers arranged in the shape of hearts and a T-shirt (69,000 yen) silkscreened with heart motifs from the inside are also available.

As for shoes, a white pair of sneakers in camouflage pattern (92,000 yen) and strappy sandals with heart motifs (110,000 yen to 116,000 yen) are lined up. A scarf (53,000 yen) decorated with the eye-catching heart motifs is also on sale. All purchases made during the promotional period will come in boxes embellished with a red heart and Frankie Laine's song lyrics.

Isetan Salone lines up a variety of fashion items selected by Japan’s distinguished department store Isetan Shinjuku. The two-floor store opened just last month and operates under the concept of fusing fashion with art.